Game appicon full#

Publishers also utilize other strategies for their app icons and store assets, including adapting an app icon to mark a launch anniversary, as seen in Animal Crossing: Pocket Camp from Nintendo and Genshin Impact from miHoYo, which can encourage players to access these games to see what’s new and to potentially receive celebratory rewards. Patrick’s Day, and a jack-o’-lantern to represent Halloween in October 2021. An example of this in action is Golf Clash from Playdemic, which regularly makes alterations to its app icon, such as Autumn leaves in November 2019, a three leaf clover in March 2021 for St. One popular strategy deployed by publishers on their app store pages is to make regular app icon changes that highlight the changing of the seasons and international festivities. Our new report, Mobile Game Store Asset Optimization Trends 2021, utilizes Sensor Tower’s powerful tools such as App Intelligence, Ad Intelligence, and Game Intelligence to analyze the most innovative strategies publishers are using to convert consumers into players, and ultimately generate more revenue. Google Play already empowers innovative store asset strategies, and now Apple is set to release new tools for iOS 15 enabling more experimentation at an even more granular level than before.

Game appicon full#

Publishers need to strike the right balance between attracting consumers to play their titles, while setting the right expectations for the full experience to prevent churn. Establishing a coherent and effective marketing campaign is a tough challenge for any mobile game.